IN 2019, I read how Robin Sloan leveraged direct mail to tell thousands of unique stories that came in the mail.
Direct mail are those letters - AT&T bills printed and sent uniquely for you, postcards that say, “Hello [YOUR NAME], you have been selected for…”.
Sloan’s observation, which is where this exploration begins, is using these commercial printing and mailing services to tell stories.
The MIRROR is a partnership led by Olin College of Engineering and an Historically Black College or University partner (in development), the City of Cambridge, and a consortium of Life Sciences and Technology Employer-partners (in development).
The Vision
The MIRROR will be a college-powered community hub in Cambridge, creating a Black and Brown student-centered culture of STEM learning and success.
The MIRROR is a partnership led by Olin College of Engineering and an Historically Black College or University partner (in development), the City of Cambridge, and a consortium of Life Sciences and Technology Employer-partners.
👋 Hello [Cambridge_Parent]:
Imagine your [6-ish year old] received a letter out of the blue asking for help with a Missing Cat mystery?
What if your child saw a LOST CAT poster on the street near their house with THE VERY SAME Cat on it?
What if you [Cambridge_Parent] then received a text message to be read to your [6-ish year old] that was from the "Missing" Cat. And it said the Cat was not not was not missing at all, but actually..... ← Previous Work
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